If You are Not Using the Cloud Computing, Are You Running Your Business From Under a Rock?

If you are a CEO and not yet aware of the power of cloud computing and the potential it has to transform your company, then you, my friend, must be living under the proverbial rock.

Today, we are witnessing and in one way or the other participating in the biggest development in technology since the advent of the mainframe computer, so every single organisation on the planet must address the challenges and opportunities that cloud computing presents.

Cloud Computing, ubiquitous wireless networks and a broad range of networked mobile devices (Cloud Wireless Mobile or CLWIMO) will have a major impact on every organisation and person on the planet. Add pervasive mobile computing to the cloud and you have the biggest revolution in organisational capability in history. The means to deliver a highly responsive, graphical and content rich experience on mobile devices connected to applications residing in the cloud.

Boards of Directors should therefore be asking their CEO to urgently report to the Board with a plan detailing how the company will maximise the opportunities and mitigate the risks that are inevitably a part of significant change.

Businesses need to make decisions now but they have to be made with a level of certainty and with an appreciation of the market context in which the organisation operates. What is vital is to analyse, understand and appreciate the context of these changes for your industry and business.

CEOs that are trying to understand what CLWIMO means for their business have to do so on the basis of context. It is a folly to be swept up in the excitement of a general sense that CLWIMO will present opportunities and to rush into decisions that seem right but may well be totally wrong.

Like all big technology innovations, CLWIMO has strong advocates who will want to push their company to make decisions in the general belief that as long as you are in the game then you will realise benefits - greater efficiency, lower costs, more competitive, more customers. That may work out to be true but then just being in the game doesn’t mean you have a made a smart decision.

To really have any chance of making good decisions about CLWIMO for your organisation you need to do so based on the context of the evolving scenarios in your industry. Forecasting the market context at about 12, 24 and 36 month intervals is a critical starting point for any business that is thinking how it will position itself to exploit CLWIMO.

Documenting the context of CLWIMO for your organisation will need a diverse set of opinions, knowledge and skills. It's highly likely your staff will have very diverse and subjective opinions and these should be balanced by external, objective opinions.

One thing is absolutely certain - CLWIMO will bring far-reaching change to our world and you are far better off being well prepared. If you do decide to play a “wait and see” game, don’t be at all surprised if by the time you decide to act, that the CLWIMO train has left the station and you are left watching it disappear from view

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Why the 21st century will be remembered as the ‘Software Century’

The 20th century could be aptly named “the device century.”  From the early 1900s onward  life changed quickly and dramatically thanks to the building of a network, the electricity network (EN).
That network facilitated all manner of dramatic changes to society and enabled all kinds of useful devices to be developed, not least of which was the computer. The establishment of the EN created a market, an appetite for things to attach to the network.

So, if the 20th century was all about the electricity network and the devices that attached to that network, then surely the 21st century is all about the Data Network (DN) and the software that runs on that network – making this “The Software Century.”

We are experiencing the same opportunities that our forebears experienced in the early 20th century. Our 21st century enabling network provides a platform for amazing changes to our society and even more amazing business opportunities.

The DN has been enabled by the Electricity Network (EN) and now The Cloud is adding tremendous value to the DN. What we are calling The Cloud today is, in essence, functionality available on the DN. The Cloud is software (functionality) that sits directly on the Data Network and all of that functionality is instantly accessible globally.

The Cloud is giving the DN increasing capabilities and is able to deliver knowledge and insight to whoever has access, and these days that means over 2.5 billion people. That adds up to over two billion people directly empowered by the most amazing enabling technology the world has ever created.

The New 80/20 Pareto for Application Developers

Functionality of just about any application you care to nominate is now about 80% generic and 20% specific. Think about the functionality you need for a new application. Identity, account protection, product showcase, shopping cart, subscription management, email marketing, support, customer service, data analytics, management Dashboard, etc. are ll functional components now available on a subscription basis from the Cloud.

Now analyse your applications and think about the percentage of your budget that is allocated to the key functions of the app. Are you spending precious developer resources on the 80% of functionality you can simply plug in from The Cloud, or on the 20% that gives you your competitive edge?
If you are a company that develops applications, it is now very important to reassess how your resources are utilized. There is just no point at all putting resources and dollars into the 80% of functionality that you can subscribe to. It is however vital that you put your talented resources into the 20% that is your company’s “special sauce.”  (We’re talking your own recipe for success here)
The exception to this would be to only put resources into the 80% of functionality available via subscription if you can see that you can dramatically improve that functionality and create new revenue for your business.

Evolving Functionality

The major piece of the puzzle that is being incorporated into The Cloud is the functionality to rapidly gain insights into the enormous data repositories and the huge volume of transactions moving across the network. This piece of the puzzle is what we today call “Big Data.” Watch out for Big Data subscription services that will enable all application owners to enjoy amazing insights into the behaviour of their users.
A final piece of Cloud functionality that will then be added is Artificial Intelligence; the means for the DN to use the insights from Big Data to make decisions autonomously based on a clear base of rules (remember Isaac Asimov’s three rules of robotics).
Big Data apps have the capability to glean meaning and trends from the petabytes of data that flow across the DN every hour and feed that analysis into Artificial Intelligence systems that are empowered to take action. Ultimately Artificial Intelligence functionality will be available on a subscription basis too.
In Australia, and many other countries, the speed of the DN is being dramatically improved, which will only increase the volume and value of the information being carried and give even greater importance to the use of Big Data.

The 21st Century Repeating the 20th Century Repeating the 19th Century

Historians will no doubt point to other enabling networks in previous centuries that created incredible business opportunities. Think about the rail network of the 19th century and the shipping network of the 18th century. I imagine if we studied the business models of those prior centuries we may well glean a few insights into how we might make the best use of our century’s enabling network.
So, if this is the Software Century, I wonder what the network enabler of the 22nd century will be. Do the Anthillians have an answer to that question, or speculation at the least? Perhaps the DN goes inter-galactic?

Greg Twemlow has led diverse operations starting with little more than an innovative idea to grow to achieve sustainable commercial reality. Connect with Greg at http://www.linkedin.com/in/gregtwemlow

Know more about Greg at Greg Twemlow &co.

About Greg Twemlow

Greg Twemlow

Use me for your most challenging and complex projects where you simply have to have the desired outcome without delays or cost blowouts. Whether it's a greenfield project or one that has been started, I am the person who will take charge so you can focus on your business.

In 1993 when I was sufficiently confident I had skills and knowledge that could be of real benefit to companies, I launched myself into the business world as a consultant. In the 20 years since then, I have traveled the world working with companies of all sizes and in many industries.

I have had the great good fortune to work with brilliant people tackling projects as diverse as designing an algorithm to detect spectral emissions to launching a new product into the global market and a myriad of other complex, high-value initiatives.

When we get to meet each other I will be happy to expand on my profile once I understand what it is you need to achieve. I'm a great listener who will apply all of my skills, along with what and who I know, to add genuine value. I will let you know if I think I may be a fifth wheel.

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